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Why Your Business Needs a Fresh Coat of Paint

October 11, 2018

It’s officially Q4, which means your business needs every advantage possible to end the year on a high note. From revamping marketing efforts to organizing sales, your team is going all-out these final three months of 2018. But what about giving your workplace a fresh coat of paint?

While it might seem silly or trivial at first, newly applied paint creates a more appealing and inviting work environment. Let’s take a closer look at why your business needs painting.

Customer perception         

Put yourself in the shoes of a customer for a moment. You’re on the way home from running errands and glancing at businesses as you pass. Would you really stop to go into a building that doesn’t look well-maintained from the outside?

We’re guessing not. Keep in mind that a freshly painted building is one that’s also welcoming to potential customers. Even though you might offer top-notch products or services, it does you no good if you can’t get folks in the door.


Colors affect how we feel. As a business owner, you can use a specific color to your advantage. For example, if you run a pizza joint, red might be your go-to color because it’s proven to increase a person’s appetite.

Hoping to create a more relaxed ambiance for your cafe or jazz club? Then you may want to consider the color blue. Yellow, meanwhile, inspires optimism while green is more geared around balance.

Employee morale

Employees get burned out if an environment stays the same for a long period of time. Rather than rearrange the office or even move to a different location, think about applying a new coat of paint. This could be the little thing boosts employee morale and keeps everyone productive.


Let’s briefly revisit the psychology of colors. As you might have guessed, intense colors might not be the best choice for painting because they can prevent employees from focusing. Exposure to bright red, emerald green, and sapphire blue can reduce one’s ability to concentrate on mental, repetitive tasks.


Fun fact: A fresh coat of paint not only beautifies a space but also improves indoor air quality. As long as you use high-quality products, you and your team can say goodbye to indoor pollutants, dust, and allergens. So that new coat of paint can also be an investment toward better health and fewer sick days.


A workplace can be incredibly stressful for many employees. Believe it or not, the right paint can transform your office into a more relaxing area. Try combining shades of green, yellow, and red with metallic tones of copper, bronze, gold, and silver.

Wall protection

Over time, cheap, low-quality paint becomes damaged by temperature and humidity level changes. The occasional fresh coat of paint protects walls and prevents further structural damage.

The Best Commercial Painter in New Jersey

Now that you know why your business could benefit from new paint, what’s the next step? Well, you could attempt to take on the daunting project yourself. That said, such a decision could negatively impact day-to-day operations.

Frankly, your best bet is to hire an experienced commercial painter. For more than three decades, New Jersey residents have relied on DJ’s for commercial painting.

Wondering what makes us different from other painting companies? It’s important to know that our painters have the knowledge and technical expertise to solve every coating issue imaginable. Over the years, we have painted thousands of hotels, banks, restaurants, office buildings, and other commercial facilities across the U.S.  

Ultimately, DJ’s wants to help your business look its best. Our painters have you (and your business) covered. Contact us today to get started.

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DJ's Painting can offer your facility more than just industrial painting. DJ's Painting can offer systems that will keep hot surfaces cool to the touch, saving energy costs for your business. Contact DJ's Painting today to find out about this system and other options like floor coatings to have your facility running and looking its best.

DJ's Painting has been making local businesses in South Jersey look their best for over 30 years. Not only can DJ's Painting paint your interior and exterior painting of your facility, but we can also install epoxy floor coatings and waterproof your building to keep your business looking its best.

We are certified applicators of the concrete protector floor coating systems known as the Perma-flex system. We also work with several other manufacturers of standard high-quality epoxy and urethane floor coatings and stains. Whether you need garage door coatings or coated shop floors, we have what you need.

DJ's Painting has been South Jersey's home painter since 1986. Having painted thousands of homes in New Jersey including log cabin staining, DJ's Painting is the only choice when you want your home to look brand new again. We have the experience needed to get the job done right on every house painting project.