In many recent blogs we’ve discussed how colors affect mood. So far we’ve discussed how warmer colors can make you feel happy and impulsive, while cooler colors can make you feel happy and calm. Knowing how each color can affect mood can certainly help you decide what colors you want a commercial painter to use during your interior office painting. Colors can affect how productive employees are, so while you might want to stick to certain colors to reinforce your company’s branding, you also want to make sure those colors don’t affect productivity negatively.

After seven blogs about how color affects mood, we’ve almost run the gamut of the most common colors we’ve been asked to roll onto walls across New Jersey. But before we finish up, we thought we’d talk about one of the most common colors in nature that doesn’t get a lot of love in the painting world: brown.

It Evokes Strength

Sometimes brown is seen as a color that evokes strength and reliability. Without a doubt this is due to the fact that most tree trunks and branches are brown. Trees can hold up to harsh winds and still stand strong. Just like the color green, brown is associatedt with plants and soil can evoke feelings of nature. Brown is also the color of many leather jackets, evoking the strength of the bovine. But on the flip-side…

It Can Convey Feelings of Loneliness and Sadness

Brown is often seen as the most drab of colors. Brown is often used as a way of expressing that someone isn’t feeling very happy. After all, the opposite of a sunny yellow isn’t a cool color, it’s a color that seems like it isn’t a color at all. Sorry brown!

It Conveys A Conservative Feeling

If you could think of one restaurant that portrays a conservative, down-home country feel, it’s hard not to think of Cracker Barrel. Go ahead, take a look at their logo. It’s brown and a muted orange, and that logo pretty much says everything it needs to about the atmosphere you’re going to experience when you’re there.

Sometimes It Represents the Food

When you’ve got something as tasty as chocolate for your product, you might as well double down on its brown color. That’s why M&M’s, Rolos, and most Hershey’s chocolate comes in packaging that’s primary brown. Signs for coffee shops and packaging for coffee beans are often brown as well to match the color of the product. And when your product is a brown, yummy sugary substance traditionally derived from brown roots, your logo might be brown as well.

It Sure Is Easy to Make!

If you’ve ever done any painting, you’ll notice that, as you blend colors, brown is often the result. Sure, if you add blue to green you’re going to start making teal, but if you add some warm colors, or more than four colors at all, it almost always ends up being some shade of brown.

It’s Not Just One Color

When we say brown, you most likely think of a color akin to a UPS truck. (In fact, they tried to incorporate it into their slogan with now-retired “What can brown do for you?” We’re still wondering.) The term simply conjures up dark, earthy browns that most of us keep off our walls.

But just as gray is any gradient between black and white, there’s a huge variation in brown. It can be so dark that it’s almost black, or so light that you can barely see it. Beige and tan are variations of brown, so there’s a lot more brown out in the world than you might initially think.

Brown certainly has its place in the world, but it’s unlikely that you’ll want to cover your walls in a dark brown when you’re looking for interior office painting. Perhaps a nice beige or tan, but probably not a dark brown as the primary color. Not only can DJ’s painting help you paint, but we can also help you decide which colors to use. Get the process started right here!