|2011 DJ's Painting, Inc.
|In 1986, at the age of 16, Daniel J. Haer started a painting company out of his parents garage in
Millville, NJ. The company’s first business venture was painting vacant units for a few local
apartment complexes with some friends from school as his crew. By 1995, the company had
grown to cover all of the tri state area (NJ, DE, PA) and had most of the areas apartment
complexes, condo associations, and many residential homes on their client list. Dan believed in
dedicating himself to learning the best practices in the coatings industry, so he could become an
expert in the field. In three years time, DJ’s Painting, Inc. had become a well-established brand in
South Jersey and was doing an equal amount of commercial and residential projects.
In late 1998, DJ’s was hired to complete the McDonald’s blue chip repaint project, which started
in the Philadelphia area and was rolled out nationally in 2000. DJ’s completed this project on time
and under budget. This project was the catalyst to develop the National Accounts Division.
What seemed to be “crazy” to many appeared to be a good niche to Dan as he began the
journey to take DJ’s painting nationally. After a year of slow growth nationally, Dan made a tough
decision; in 2001 Eric Mason was hired to take the reigns as CEO, so Dan could focus on sales
and estimating. From 2002 to 2007 DJ’s Painting enjoyed a period of substantial growth by
picking up several national accounts, entering in to the industrial side of the coatings industry,
and having national crews based in strategic locations that could travel to complete projects as
In 2008, the combination of the American banking system collapse and the economic slow down
that followed caused financial concerns for DJ’s as it did for many companies throughout the
Dan Haer took over control as CEO in 2009 and began a company turn around by restructuring
and cutting costs. Today, DJ’s Painting Local operate's as a coatings contractor in South Jersey
working with a small team of dedicated experts to deliver the highest quality painting to the tri
state area. In the new decade, Dan plans to use the company’s technical expertise in the coating
industry to not only provide coating services, but also solve customers coating problems in the
most environmentally and economically sensible manner.